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FAQ: Direct Mail

What is direct mail?

Direct mail is an advertising service that lets you carefully target your audience (affluent homeowners, new movers, or anyone you want) with custom-tailored offers and promotional materials.

What is included in Dex Media’s direct mail program?

Your turnkey direct mail program includes professional ad design, robust demographic targeting, printing, postage and fulfillment.

Does direct mail work?

Yes. Consumers read direct mail and use it to make important purchase decisions every day. Typical response rates range from 1-2%. There are a number of ways you can track the performance of your campaign–through in person redemption, website traffic or phone calls. We work with you to create a compelling message that will generate results!

How much does it cost?

Depending on the type of program you choose, rates can be as low as pennies per household. You can pay for your program in advance, via credit card or over 12 monthly payments–whichever works best for you.

Does Dex Media provide design services?

We offer free custom creative design services for all of our direct mail products–and no charge for revisions! Our team of graphic design artists can create one-of a-kind custom postcards.

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