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Yellow Pages Advertising

Your key to reaching ready-to-buy customers is an ad in your local yellow pages phone book. No other media delivers the coverage and purchase-ready audience at such a reasonable price.

  • Display ads in the local yellow pages directories offer an average $14 to $1 return on investment for local advertisers.1
  • When searching for a local business, 66 percent of consumers turn to their yellow pages phone book.2
  • 62 percent of consumers will contact a business after looking it up in the yellow pages directory. Of these, 37 percent will end up making a purchase.2
Yellow Pages Advertising

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Reach More Buyers with Yellow Pages Advertising

Reach More Buyers with Yellow Pages Advertising

Advertising in the local yellow pages directories can mean big success stories for your small business. Whether customers are searching for you by name or by the products/services you provide, make sure they’ll be able to find you!

Maximize Your Exposure with a Local Display Ad

Maximize Your Exposure with a Local Display Ad

Display ads are available in a wide variety of sizes, with full-color and photographs to capture your customers’ attention. In fact, a local display ad can generate 150 calls a year—about 7 times more than most advertisers need to break even.2

“I feel strongly that our business has grown with advertising in the Yellow Pages. We’ve reached so many customers that we just wouldn’t have reached.”

Mike Nolan, Home Defenders Termite & Pest Management

1. CRM Associates, Yellow Pages, Search and Other Local Media: Value Comparison 2012, September 2012
2. Burke/Yellow Pages Association, 2011 Local Media Tracking Study, June 2012

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